In September, Brückner Servtec in cooperation with the local platform company Brueckner Group China (BGC) marked a significant step by organizing the first-ever Roadshow event titled "Forging Ahead, Navigating Cycles” to Chinese customers.
The event aimed to share insights on the current developments in the biaxial-film stretching-industry, presented solutions and services for an improved production lifecycle, and of course, enabled the direct exchange and networking between participants and further industry professionals during challenging times.
Brückner Servtec selected three representative cities for this roadshow:
- Shantou on September 5th,
- Shaoxing on September 10th,
- and Qingdao on September 12th.
Each location attracted approximately 50 high-level executives and technical directors from client companies, creating an ideal setting for meaningful discussions.
Technological exchanges made in China for China
The event featured a series of high-quality technical presentations covering market trends and technical innovations:
- Latest Trends in Biaxially Oriented Films:
Josef Haslinger, Head of Sales China, analyzed global demographic impacts on the market and the shift towards technical film applications in packaging.
- Production Line Upgrades and New Market Opportunities:
William Zhou You, Director Service, detailed the advantages of twin-screw extrusion system upgrades and Brückner’s leading position in BOPP coating technology.
- Winding Optimization and LIWIND Technology:
Jerry Xu Jinhao, Service Engineer, explained how advanced technology can improve winding quality and increase production efficiency.
- Unleashing Production Line Potential through IMC (Integrated Machine Control) Upgrades:
Erik Jia Huaichun, Customer Manager emphasized the importance of IMC upgrades at the 10-year mark of production lines to enhance line efficiency, control maintenance costs, and reduce downtime risks.
- Brückner ONE Digital Solutions:
Martin Attenberger, Product Development Manager, introduced the digital platform, Brückner ONE's round-the-clock, multilingual global service support.
- Localized Service Strategy:
Eric Zhao Yedong, Manager After Sales Service, elaborated on Brückner’s localized service strategy in China, including bonded warehouses, chain and clip refurbishment services, and localized upgrade projects.
Following the technical presentations, Brückner organized appreciation dinners featuring local cuisines. These gatherings provided an excellent opportunity for participants to continue discussions in a more relaxed atmosphere, further strengthening the connections between Brückner and its clients.
Fostering relationships in a challenging market
Brückner Servtec’s first Roadshow successfully showcased technological expertise, service philosophy, and localization strategy to Chinese clients.
We, the whole industry, are going through difficult times. That's why we didn't invite the customers to our location; we came to them, to get closer to each other, to understand their current situation better, and to support and help each other in these difficult times.
This approach bringing the event directly to clients in different regions marks a significant step in fostering closer relationships and better understanding of the current needs of the industry. As we move forward, Brückner Servtec and Brueckner Group China remain dedicated to working closely with its partners to overcome challenges and seize new opportunities in the evolving market landscape.
We thank all customers for their participation and look forward to meeting with you soon!
